Conversion pixel

Movago Ads is a browser-based workspace for brands to manage advertising campaigns and creatives across Movago placements. This article explains conversion pixel, including the main workflow, relevant conditions, and what to expect in the app.

Overview and key details

On an ad, the pixel wizard is:
1. Configure — conversion types and tracking options.
2. Install — copy pixel URLs and HTML snippets.
3. Test — fire a test conversion and check that tracking worked.
Conversion types:
- Purchase — order confirmation or thank-you page. This is the default.
- Signup — account created or registration complete.
- Download — file or app download completed.
- Subscription — subscription or plan activated.
- Lead — lead form submitted.
- Engagement — a key engagement milestone.
- Custom — their own event.

What to expect

Ad sets define delivery, campaigns pay for that delivery, and ads supply the creative. Each has its own status and requirements. Changes become visible when the corresponding action succeeds; an unavailable button, incomplete setup, or pending payment means the next stage has not yet been reached. Always rely on the status displayed for the particular item rather than assuming it has progressed.

If something is unavailable

Review the eligibility requirements and status described above. Missing required information, an earlier incomplete step, or an account-level limitation may prevent the action. Where the application displays a specific reason or a required next step, that message is the best guide to resolving the issue. For payments or decisions requiring review, use the relevant in-app support channel rather than assuming an automatic reversal or approval.