Ad sets

Movago Ads is a browser-based workspace for brands to manage advertising campaigns and creatives across Movago placements. This article explains ad sets, including the main workflow, relevant conditions, and what to expect in the app.

Overview and key details

Path: /app/control/ad-sets Create: /app/control/ad-sets/new One ad set: /app/control/ad-sets/[id]
An ad set is a template a campaign uses. Saving it does not charge a card.
Create steps:
1. Name — a clear name for the reusable template.
2. Placement — where ads appear in Movago, and how delivery is billed.
3. Audience — age, gender, market, and interests.
4. Review — confirm, then save.
Gender options: All genders, Male, Female, Non-binary.
Interest groups (you can pick inside these groups):
- Rider — ride hailing, daily commute, airport transfers, scheduled rides, shared rides, ride preferences, rider safety, rider rewards and loyalty, first-time riders, in-trip experience, trip history and receipts, saved places and favorites.
- Driver — driver onboarding, driver earnings, surge and peak zones, ratings and feedback, vehicle management, fuel and EV charging, driver incentives, trip requests, fleet partners, driver safety, shift planning, payouts and wallet.
- Events — concerts, sports, festivals, conferences, nightlife, community events, ticketed events, event promotions, local happenings, venue discovery, group outings, seasonal events.
- Service provider — home cleaning, moving and delivery help, personal shopping, pet care, beauty and wellness, food delivery, courier services, marketplace services, booking management, service reviews, provider onboarding, recurring bookings.
- Technician — auto repair, mobile mechanic, HVAC, plumbing, electrical, appliance repair, roadside assistance, vehicle inspection, tire service, diagnostics and estimates, emergency repairs, maintenance plans.
Placements (the screen turns the code into words, for example trip_detail shows as Trip detail):
- App, Home, Sidebar
- Trips, Trip detail, Ride active
- Events, Event detail
- Marketplace, Service detail
- Bookings, Wallet, Profile, Messages, Explore, Notifications, Search
Brand-facing ad sets are External. Do not mention internal campaign types.
Lists can be sorted by created date, updated date, name, or placement. An ad set’s own page can show campaigns using it and analytics for 7, 30, or 90 days (30 is the default period).

What to expect

Ad sets define delivery, campaigns pay for that delivery, and ads supply the creative. Each has its own status and requirements. Changes become visible when the corresponding action succeeds; an unavailable button, incomplete setup, or pending payment means the next stage has not yet been reached. Always rely on the status displayed for the particular item rather than assuming it has progressed.

If something is unavailable

Review the eligibility requirements and status described above. Missing required information, an earlier incomplete step, or an account-level limitation may prevent the action. Where the application displays a specific reason or a required next step, that message is the best guide to resolving the issue. For payments or decisions requiring review, use the relevant in-app support channel rather than assuming an automatic reversal or approval.